Frequently asked questions
The questions every brand asks before they enquire.
If you're considering distribution, you've probably been let down before — or seen another brand get burned. The questions below are the ones we hear most often, answered without the corporate hedging.
About working with us
We already have a distributor — why would we change?
You probably wouldn't change for the sake of it. The better question is whether your current distributor is actively protecting your brand, or just holding it.
If your pricing is consistent across stockists, your reorders run on agreed cycles, you know which retailers stock you, and you hear from your distributor between orders — keep them. They're doing the job.
If any of those aren't true, the gap between what you have and what's possible is bigger than you think. That's worth a conversation, even if you don't end up moving.
Do you work with brands in our category?
Probably. We work across categories rather than specialising in one — because good distribution isn't about what the product is, it's about how it's handled.
We're selective about who we represent, but the selection is based on standard, not sector. If your product has genuine retail merit and you're serious about brick-and-mortar growth, the category is rarely the deciding factor.
What kind of brand are you actually looking for?
Brands that take their retail presence seriously. Brands with a product worth fighting for. Brands willing to be selective about who represents them.
We're less interested in size and more interested in fit. A small brand with a strong product and a clear vision is a better partner than a large brand happy to be one of fifty.
About the partnership
How do you protect our pricing?
Pricing protection is structural, not goodwill-based. Agreed pricing tiers are written into the partnership agreement, monitored across the retailer network, and corrected when inconsistencies appear.
We can't promise pricing never drifts — anyone who promises that is either lying or about to. What we promise is that drift gets caught quickly and addressed directly, not allowed to compound.
Will our product end up online?
No. We work exclusively with brick-and-mortar trade — physical retail environments where we know the buyer, the placement, and the terms.
We don't supply marketplaces, third-party online channels, or any environment we can't account for. That's a structural commitment, not a preference.
What happens if something isn't working?
You hear about it from us first. That's the difference between a distributor and a partner — we tell you when a retailer is underperforming, when a product is moving slower than expected, or when something needs adjusting. You don't find out at quarter-end.
The agreement also defines clean exit terms — if the partnership genuinely stops working for either side, we step away without orphaned stock or damaged retailer relationships.
About reach and capability
Where do you operate?
UK only. We're based in the Midlands and operate across a two-hour reach from there — which covers the country's most densely traded retail corridors.
That's deliberate. We'd rather have a focused operating area we know well than claim national coverage we can't actively manage.
How long have you been operating?
Do4You was incorporated in 2023. We're a deliberate, focused operation — not a 30-year legacy distributor and not trying to be one.
What we offer brands isn't legacy. It's a structured model built specifically to fix the problems brands keep running into with traditional distribution. If you want history, we're not the partner. If you want a distributor who's built around how distribution should work in 2025, we are.
How many brands do you work with?
A deliberately small number. We take on a limited number of brand partners at any one time because active distribution requires actual attention — and attention doesn't scale infinitely.
This is also why we're selective. Every brand we represent has to perform on shelf, because our retailer relationships depend on it. That gatekeeping protects every brand we already work with.
About getting started
What happens after we enquire?
You hear back from a real person, usually within two working days. No auto-replies, no template responses. If there's a fit, we'll arrange a discovery call. If there isn't, we'll tell you why.
The full process is laid out on the How We Work page if you want the detail before you reach out.
How long does onboarding take?
It depends on the brand and how prepared the agreement work is, but a typical onboarding from first call to first stock movement runs four to eight weeks.
We'd rather front-load the structural work — pricing tiers, replenishment cycles, retailer placement strategy, exit terms — than rush stock into the network and fix problems later. Front-loaded onboarding is the reason brands stay with us.
What do you need from us to get started?
Your enquiry should cover four things: who you are, what you sell, what your current distribution setup looks like, and what you're trying to achieve. That's enough for us to assess fit.
If we move forward, we'll need product details, pricing structure, current retailer footprint (if any), and any existing distribution agreements that may overlap. We'll walk you through it.
Still have questions?
The fastest way to get specific answers is to ask.
If your question isn't answered here, the discovery call is where it gets answered properly. Start an enquiry and we'll come back to you within two working days.